Strategic Marketing for Growth

• Competitive advantage from marketing
• Marketing concepts that build competitiveness
• Segmentation - Targeting - Positioning
• Building differentiation
• Relationships and value chain
• Organisation capabilities and implementation
• Setting realistic objectives

Who was it for?
The programme was for those who formulate and direct sales and marketing strategies.

What participants said
"The session was a good exercise in focussing back efforts to concepts and frameworks. The way it was conducted was so friendly and clear. I take back the learning, 'Focus on the objective', 'Work to a framework.'
- Jose Koshy, Head Marketing & Business Development, Technology Products, Wipro Infotech, Bangalore

"Reinforces application of various business theories into realities of today's business practices."
- B. Chatterjee, Business Manager (West), Tube Investments of India Ltd.

"The programme made me think and look at a lot of things with a new perspective."
- Sanjay Gahilot, Regional Business Manager - VC, Bausch & Lomb.

"It gave me few new insights in how I could mould my business and strategies for specific markets."
- Anurag Gaur, Manager Exports, Piaggio Vehicles Pvt. Ltd.