"...(A) company's strategy is a vital ingredient in determining its future. A valid strategy will yield growth, profit, or whatever other objectives...An inappropriate strategy not only will fail to yield benefits, but also may result in disaster."
Mr. Bhattacharya works with senior management teams to help businesses grow rapidly and profitably in a sustained manner. As an independent management consultant on strategy he advises companies on how to make businesses competitive. With his assistance they make their products and services more attractive to customers and achieve leadership. Besides consulting, he trains managers to develop strategic thinking and leadership capabilities. He conducts open and custom management development programmes for senior and top managers.
EDUCATION
Bachelor of Technology (Chem. Engg.), Indian Institute of Technology (IIT) Kanpur. 1972.
Post-graduate Diploma in Business Management (MBA), Indian Institute of Management (IIM) Calcutta, 1974.
CAREER
Mr. Bhattacharya started his career in Hindustan Lever (now Hindustan Unilever Ltd., the Indian subsidiary of Unilever Plc) as a management trainee. He executed national responsibilities in sales, marketing and customer service in other firms. He worked as the Chief Executive of BPL Telecom Ltd. – a telecom engineering manufacturing and networking company – before setting up his consulting practice.
He has worked in leading MNC, international and Indian companies and held senior management and CEO positions. For his companies, he built strong alliances with world majors: NEC, Scientific Atlanta, Mannesman,
and Carl Schenck among others. His work in diverse industries - FMCG, packaging, paints, capital equipment, hospitality, automobiles and telecommunications - has given him rare breadth of perspective and world view.
An alumnus of Indian Institute of Technology (IIT) Kanpur and Indian Institute of Management (IIM) Calcutta, he is a seasoned business leader with over thirty years’ experience in diverse industries and markets in India and abroad. He has hands-on experience of turning around loss-making businesses, revitalising old ones and creating new streams of revenue. He combines excellent conceptual skills with strong focus on execution.
He teaches strategy in Mudra Institute of Communication Ahmedabad (MICA) – a premier business school in India with focus on communication and marketing. He is a guest faculty in Indian Institute of Management (IIM), Bangalore – one of top three Indian business schools. He writes regularly on management and is a sought after speaker. He has addressed large audiences and conducted workshops for Confederation of Indian Industry (CII), and management associations of Bangalore (BMA), Madras (MMA) and Hyderabad (HMA).
EXPERTISE
Strategies for creating and sustaining competitive advantage.
Strategic marketing, especially segmentation, targeting and positioning.
Execution of business and marketing strategies.
Strategic leadership.
PAPERS, WRITING & MANAGEMENT DEVELOPMENT
PAPERS & PRESENTATIONS
Keynote address delivered in national seminar ‘Strategies for Sustainable Growth of Indian Industries in Present Scenario’ organised by Babu Banarasi Das Institute of Technology, Ghaziabad on 04 April 2009.
Marketing during global meltdown: what beyond cost cutting? Presentation as panellist in Marketing Expo organised by International School of Business and Media, Kolkata, 22 January 2009.
Smart Marketing in Economic Downturn, presentation as panellist in Business Gyan seminar titled Smart Marketing, Bangalore,16 December 2008.
Convergence and Strategy, address in seminar on Convergence of Technologies for Rapid Development, in Babu Banarsi Das Institute of Technology, Ghaziabad, 15 September 2007.
Panelist in Discussion on Social Capital, TA Pai Management Institute, Manipal, 23 November 2007.
Panelist in seminar on Indian Industrial Policy and Global Competition – a view from industry, IIM Bangalore, 21 August 2005.
Panelist in seminar Strategies in Today’s Wireless World, Indo-American Chamber of Commerce, Bangalore, November 2002.
Competitiveness – From Tactics to Strategy, presentation to members of Bangalore Management Association & IIM Calcutta Alumni Bangalore Chapter, Bangalore, 27 February 2002.
Competitiveness – From Tactics to Strategy, presentation to members of Madras Management Association, Chennai, 22 January 2002.
Address on competitive strategy in 9th Quality Summit: Building Global Competitiveness, Bangalore, 28-30 November 2001.
PEER REVIEWED ARTICLES
Top-line Growth Can Be Dangerous, American Journal of Business, Fall 2008.
The Bigness Bias, European Business Forum Online, (EBF 31) Winter 2007.
What Strategy Is Not, European Business Forum Online, (EBF 30) Autumn 2007.
OTHER ARTICLES
Wellsprings of Growth, The Economic Times, 20 September 2007.
Bigger or Greater, The Economic Times, 26 June 2007.
