"...(A) company's strategy is a vital ingredient in determining its future. A valid strategy will yield growth, profit, or whatever other objectives...An inappropriate strategy not only will fail to yield benefits, but also may result in disaster."
Seasoned business leader and strategist with over thirty years experience in diverse industries and markets in India and abroad. Blend of rich experience with strong conceptual skills. Hands-on experience of turning around loss-making businesses, revitalising old ones and creating new streams of revenue. Alumnus of IIT Kanpur and IIM Calcutta, now an independent management consultant on competitive strategy, marketing strategy and strategic leadership.
CAREER
Mr. Bhattacharya started his career in Hindustan Lever (Unilever,India) as a management trainee. He executed national responsibilities in sales, marketing and customer service in otherfirms. He worked as the Chief Executive of BPL Telecom Ltd., a telecom engineering, manufacturing and networking company, before setting up his consulting practice.
He has worked in leading MNC, international and Indian companies and held senior management and CEO positions.
For his companies, he built strong alliances with world majors: NEC, Scientific Atlanta, Mannesman,and Carl Schenck among others. His work in diverse industries - FMCG, packaging, paints, capital equipment, hospitality, automobiles and telecommunications - has given him rare breadth of perspective and world view.
As an independent management consultant, he works in the area of Strategy – sales, marketing, and competitive strategies. He advises and assists firms to formulate and implement strategies for profitable growth and aligning sales and marketing to business goals.
He combines excellent conceptual skills with strong focus on execution. He coaches senior managers to improve their performance and strategic mindset. He also conducts public and in-house learning programmes for companies.
He teaches strategy in Mudra Institute of Communication Ahmedabad (MICA)– a premier business school in India with focus on communication management. He is a guest faculty in Indian Institute of Management (IIM), Bangalore – one of top three Indian business schools. He writes regularly on management and is a sought after speaker. He has addressed large audiences and conducted workshops for Confederation of Indian Industry (CII), and management associations of Bangalore (BMA), Madras (MMA)and Hyderabad (HMA).
EXPERTISE
Strategies for creating and sustaining competitive advantage.
Strategic marketing, especially segmentation, targeting and positioning.
