“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”
- Isaac Asimov
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This programme has been designed to help senior managers think like brilliant strategists.
- Introduction
- How we think and make strategic decisions. First steps towards strategic thinking – analysis and search for abstract solutions.
- Rational decision making
- Introduction to game theory. Simultaneous and sequential games. Lessons from Prisoners’ dilemma.
- Nash Equilibrium and its lessons for strategists. Implications for competitive advantage, pricing, promotions, etc.
- Changing the game and creating advantage by the use of strategic moves.
- Concept of Added Value. How to use it in creating customer preference.
- The non-rational mind
- Bounded rationality, what is it and why our rationality is limited.
- Heuristic as a natural thinking process. Its advantages and limitations.
- Judgement under risk and uncertainty. Framing and its effects.
- Cognitive bias, its causes and effect on decisions.
- Assumptions and analogies: what to do and how not to use them.
- Better decisions
- De-biasing strategies for individuals and teams.
- Leveraging intuition to make sound judgements and decisions.
- Embedding strategic thinking in teams and organisations.
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