Employees deliver customer value. When their behaviour is consistent with the firm’s strategy, they strengthen competitive advantage. Inconsistent behaviour weakens the firm.

I help clients identify and implement action values – actionable, repeatable behaviour – that strengthen customer value delivery and the Company’s competitive advantage.

I work with clients to identify the unique mix of components that go into creating a differentiated culture for each organization. Components that form the foundational basis of the organization. They begin with a compelling vision statement, followed by core set of values, practices, authentic corporate stories that inspire employees and so on.

Most often, I need to work with the top management to first mould their mindset and willingness to go the full distance in bring about the desired necessary cultural personality in the  organization.