Strategy means nothing if it is not executed well.   Making strategy work is more challenging than formulating it.

A strategy is only as good as its execution. Yet formulation and execution are not separate, they are integral to each other. A good strategy takes into account the firm’s present resources and capabilities. It also factors in how the organisation must acquire new capabilities in order to prepare itself for the future. Thus strategy does not remain constrained by present weaknesses.

I advise and assist senior management teams ion helping them execute the strategy sub sets. For instance, it could be about identifying and focusing on customer segments they can serve better than others, and configuring their value chain in innovative ways.

At a different level, my role includes crafting and rolling out functional strategies that especially include product or service strategies, sales, marketing, operations and HR.

Post strategy formulation I am often involved in experiments, course correction, and periodic reviews.