Usually a two-day workshop it helps managers gain working knowledge of principles, concepts, and relevant models of business strategy. It equips them to apply frameworks and formulate strategy for their businesses and functions.



1. The emerging nature of markets – opportunities and challenges
2. The financial imperative for growth
3. Searching for growth
    • Growth in core areas and outside
    • Growth in ‘adjacent’ or ‘related’ markets
    • Using the Customer Need toolkit to grow
    • Growing by redefining business
    • Using the Customer Need toolkit to grow
4. Managing risk in diversifications, mergers and acquisitions – key issues
5. Sustaining growth by building competitiveness
     • Leveraging capabilities, sidestepping disabilities
     • Competitiveness from activities and processes
6. Caselets: interactive discussions


What participants said

“Great insight into marketing trends.”
– Kashinath Joshi, Sr. Director, Symphony Services.

“Looking at the same problems, existing dogging issues (of my company) from a different perspective.”
- Ram Sirupurapu, Executive Director, Integra Micro Systems.

“The programme illustrated clearly, through crisp examples and case studies how careful definition of problems and careful thinking about fundamental questions can provide answers that have substantial impact on business direction and growth path.”
- P. Jayakumar, Project Manager, Sasken Communication Technologies Ltd.