I write regularly for the business press in India. My articles have appeared in the business pages of Deccan Herald, Business Gyan and Economic Times. They have also been published in peer reviewed Americal Journal of Business and Journal of Indian Business Research.

I keenly observe management practices in India and take note of remarkable examples as well as common weaknesses. Extensive reading, wide experience and deep insight help me offer perceptive commentary and practical recommendations in my articles.

I try to convey the message in simple and interesting style, that strategy is often misunderstood and practised ineffectively. And that a firm MUST strive for competitive advantage in order to grow rapidly, sustainably and profitably. There is no other way.

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